To celebrate SLATE AUTO's capsule collaboration with Crayola, we produced a three-day activation at Morton Street Partners in the West Village — a press and media preview followed by two days open to the public as a block party. Drawing inspiration from children's museums and the nostalgia of childhood, we reimagined that playfulness for an adult product: large-scale immersive and interactive graphics, unexpected gifting, and food designed to be played with as much as eaten.